Weight Watchers this week has announced its plans to offer free six-week memberships to kids as young as 13, beginning mid this year in the US.The company's move is part of a bigger plan to grow revenue and a loyal customer base for life. (Start 'em young, right?)
In a statement to Fairfax Media, Weight Watchers Australia confirmed the rollout – which made headlines in the US – would be extending to our shores.
"Our goal is to help those who need healthy habits to develop them at this critical life-stage; this is not about dieting," the statement read, adding that children will "be required to go to one of our meeting locations for their parent/guardian to provide consent, as we know a family-based approach is critical at this age".
"We think there's a real opportunity to make an impact on a problem that is not currently being addressed effectively," the statement concluded.
As a health professional and mother, I am appalled.
Source :- smh
Hello, my name is Jack Sparrow. I'm a 50 year old self-employed Pirate from the Caribbean.
No comments:
Post a Comment